VR is the future!
The facts in a row

Important facts about Virtual Reality

High investments by large companies, an enormous group of potential users, the integration of Virtual Reality in the marketing campaigns of large brands, and relatively cheap to free for the consumer: all these facts make clear that Virtual Reality marketing is heading towards an exciting future!

Virtual Reality revives marketing options. It is becoming increasingly difficult to attract consumers at the moment. Virtual Reality gives users an opportunity for an impressive experience. That’s why Virtual Reality can be found at the top of the trends for digital marketing 2017.

People process visual communication much better than written information. 90% of what people experience, is remembered by the human brain. This experience contrasts with 10% of what one reads and 20% of what one hears. Virtual Reality belongs to this 90 %, which
means that customers first buy products with their eyes. By using virtual tours, you as a company thus have an advantage.

Facts - Virtual Reality Consumer Adoption Report 2016

Results research Greenlight VR

  • 91% of people are overwhelmingly positive about Virtual Reality
  • 71% of people find companies using Virtual Reality, modern and progressive
  • 62% of people feel connected to Virtual Reality companies
  • 53% of people indicate that they are more likely to buy items from a brand that occupies itself with Virtual Reality.

Consumers are interested in different options of Virtual Reality, namely:

  • 74% in tourism
  • 67% in live events
  • 67% in movies
  • 56% in shopping
  • 56% in live sport.

Three Google Business View case studies

Facts VR - Google Case Studies - JFFD

Google Business View research manufacturer dog food

The company Just Food for Dogs wanted to attract more customers by showing the high degree of care and attention they put into the product. To offer this transparency, they have used a virtual tour.

Results of the research:

  • 23,7% increase in the number of online visitors
  • 50% increase in the number of visitors after a search.
Facts VR - Google Case Studies - NYC

Google Business View research among 294 restaurants

In this case study, 294 restaurants have cooperated of which 55% is in possession of a virtual tour.

Results of the research:

  • On average, people made a reservation at a restaurant with a virtual tour 30% more often, in comparison to a restaurant without a virtual tour.
  • 50% of people who have watched the restaurant’s virtual tour, made a reservation directly, which is 20% more than the number of individuals who did not watch the virtual tour.
  • 84% of the consumers surveyed stated that the virtual tour has played a role in choosing a restaurant.
Facts VR - Google Case Studies - Leekes

Google Business View research furniture retailer

The company Leekes (United Kingdom) wanted to attract more visitors to their location by using digital marketing. The company has chosen to use a virtual tour to promote their business.

Results of the research:

  • The average time a visitor spends on the online virtual tour, is five times longer than
    other pages on the website.
  • Since then, the number of physical visitors increases 20% per year.

Striking results and infographics about Virtual Reality

Facts VR - Virtual Reality Stats for 2017
  • 96% of the respondents between 14 and 19 years old indicated to be interested in Virtual Reality.
  • 171 million active users are expected in 2017.
  • .6 billion is supposed to be the revenues of Virtual Reality in 2017.
Facts VR - 6 redenen voor 360 graden virtuele tours
  • 67% of the people want to see more virtual tours.
  • 50% of the consumers who watch 360-degree films, states that they would feel more involved with advertising in Virtual Reality.
  • 47% of the customers state that virtual tours are essential for the review.
  • People watch websites with virtual tours three times as long as websites without virtual tours.
  • Virtual tours can double the consumers’ interest to book.
Facts VR - Virtual Reality Experience

Seeing is believing

After experiencing Virtual Reality:

  • tells 81% their friends about it.
  • wants 79% to do it more often.
  • The most used word in the experience of Virtual Reality is Cool!